Super Bowl Monday

This is the story of making a very large, physics-defying Super Bowl spot in a very small, physics-defying amount of time.

monday.com is a Work OS that’s flexible and agile, so you can build whatever you need—to work however you need.

We worked with Smuggler and the directors of StyleWar to help bring this brand story of limitlessness to life. Nearly everything was shot practically, including two fully operating printer-go-karts.

Responsibilities: Art Direction, Concept Development, Design