Squad Life

Branded Entertainment Series

Under Amour was looking to create a mini-series to show how its products have a role in peoples lives on and off the field.

Role: Art Direction, Concept, Design

We’re not born into our sweat fam, we choose it.

We knew when it came to high performance, the people you surround yourself with are just as critical as the gear that you rely on - if not more.

Inspired by the truth that the best athletes are only as good as the squads they train with, we created the series Squad Life to show how Under Armour is a partner as essential as the people you choose.

We followed a group of professional lacrosse players for four weeks to see how they embrace their fitness challenges as individuals and as a group. Each episode focuses on one specific member in their journey to improve.

In addition to pitching and concepting the series, I also hand drew all the various textures and animations for the episodes.