Fresher. Faster. Food.

In a world overrun with boxed meal subscription services and delivery apps, Ready Pac Bistro needed to prove that their new meal kits beat delivery every time. To do it we imagined a campaign that showed how fast really can be fresh, along with a mouth-watering image library that elevates the brand against intense competition.

Role: Art direction, design

When you make a Ready Pac Bistro Meal Kit with fresh veggies and grains in just five minutes, you might wonder…How can something this fresh also be this fast? 

No way you think. Yes way we say.

Because now you can make a fresh home-cooked meal faster than going through the drive thru. Faster than delivery. 

Faster than it takes to unwrap each ingredient from your supposedly fast boxed meal kit… yeah, not fast enough.  

Yep, this is a whole new category of fast food.