Snuggle Serenades
Whether you think he's cute or creepy, you probably remember Snuggle from his iconic 80s and 90s TV ads. But what he hadn’t done was go big on the Internet. So with the blessing of Bill Medley, we made some interactive music videos to celebrate the snuggliest day of the year.
Client goals were shattered before February even started, and the campaign generated 600% more engagement than past Valentine’s campaigns.
As seen on:
Creative Pool
CGW
D Show Awards - Best of Digital Media
PRWeek
role: art direction, concept, design
CD: Chip Rich
Copywriter: Nick Elliott
Producer: Christopher Robertson
Director: Jason Cook
Music: Yessian Music
Interactive Partner: Picnic
People seemed to like it. Thousands of videos were made. Bill Medley loved them. Grandmas went wild.
I was really just in it for the GIFs, though.
You're still here?
Here are the full length music videos with special thanks to Minnie Riperton, Bill Medley, and the Jim Henson's Creature Shop to fulfill all your dancing puppet dreams.